Partnership and Sponsorship Opportunities

As Canada’s largest camping, music, and comedy festival, fans enjoy 4 days of unrivalled music and comedy programming alongside premium experiential features like an on-site zip-line, Lil’wat cultural demonstrations, and first-class VIP amenities to create an unmatched festival experience in a breathtaking environment.

4 DAYS // 200,000+ FANS // 100+ ARTISTS

About UsTop

Pemberton Music Festival is an annual 4-day music and comedy festival located in Pemberton, BC. The 2016 event welcomed a weekend crowd of 180,000+ fans to one of the most breathtaking festival sites in North America.

More than 100 acts were showcased on five festival stages over the course of this exciting weekend. The 2016 festival featured Pearl Jam, J. Cole, The Killers, Snoop Dogg, Bassnectar and many, many more.

The Pemberton experience is about much more than music in the mountains. Festival attendees have access to premiere on-site camping, luxury VIP lounges, adventure activities, kick-off shows on Thursday and engaging sponsor activations and sponsored festival “features” such as a complimentary breakfast bar, custom-built zip-line, morning yoga and late-night movies.

Pemberton Music Festival is the premiere music and comedy festival in the Pacific Northwest. Together with our music industry event, The Pemberton Summit, Pemberton Music Festival brings together bands, fans and brands for an immersive, unique festival experience in an unparalleled atmosphere.

Past Lineups

Notable Past Performers

Pearl Jam


Kendrick Lamar

The Black Keys

Nine Inch Nails

Frank Ocean

The Killers

Snoop Dogg

A Closer Look

Pemberton Valley, British Columbia

Pemberton Music Festival’s proximity to several large metropolitan cities (Vancouver, Calgary) and two resort towns (Whistler, Pemberton) makes it a realistic weekend getaway for over over 1.2 million people.

A) 32.8km from Whistler Resort (Population: 9,965)
B) 165km from Vancouver (Population: 578,040) International Airport
C) 384km from Seattle (Population: 634,535), WA, USA

Our Audience Top

Our fan’s value unique experiences and as a result choose to spend their money on music, fashion, technology, and social activities. They are young professionals and students who come to Pemberton for a world class music and cultural experience in one of the most beautiful settings in the world.

Online Communities Top

We work with our partners to design unique and engaging social contests and promotions that build awareness for your brand by leveraging our fans’ high level of online engagement.

Our Strengths Top

The unique value proposition that Pemberton Music Festival provides to Canadian music fans consists of three distinct elements: Unmatched Production, an Unforgettable Festival Experience, and an Engaged, Influential Community.

Your BenefitsTop

With any partnership our aim is to help you achieve your goals. Utilizing the elements below, we’ll work with you to build a custom, fully-integrated partnership plan designed to reach and exceed your established objectives.

Drive Awareness & Engagement

Organically engage with our fans across a variety of mediums in advance of, during, and following the event to boost awareness, promote sweepstakes, and drive digital traffic.


Pemberton presents a multitude of unique opportunities to satisfy your brand’s needs. Be it custom marketing content, hospitality and hosting opportunities, or community data, we can build a package to executes on your goals.

Sponsorship OpportunitiesTop

Pemberton Music Festival is the perfect place to promote your brand by getting in front of a highly engaged audience at the most beautiful festival in Canada. We can create customized sponsorship packages that work for your brand. To get your imagination jogging, take a look through some of our many opportunities below.

Click on the links below to view more info about some of our on site sponsorship opportunities.

Sponsorship Levels

Pemberton Music Festival sponsorships fall into three general levels based on scope and exposure. Each of these levels is customized based on specific sponsor goals, needs, and budgets, so don’t hesitate to reach out for more information or questions.

Media & AnnouncementsTop

The media plan for Pemberton Music Festival is a comprehensive national and regional PR, paid, and promotional mix featuring digital, radio, and print advertising. In 2017, media outreach will occur across Canada and within the NW US, including all of the following markets: Vancouver, Pemberton, Whistler, Squamish, Victoria, Calgary, Edmonton, Toronto, and Kelowna, Kamloops, Seattle, Portland, and Bellingham.

2017 Anchor announcements for the event are as follows:

  • Event Announcement / Early Bird Presale Announce: November 2016
  • Early Bird Presale: November 2016
  • Lineup Announcement: March 2017
  • General Tickets On-Sale: March 2017
  • Secondary Lineup Announcement: Late Spring 2017
Main Stage
Presenting Sponsor

Clearly promote your festival partnership by directly integrating your brand mark into the festival logo-lockup. Receive exposure throughout the full scale of our advertising and marketing initiatives and put your brand in front of a highly-targeted demographic.

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Festival Announcements

Capitalize on the massive grassroots and media reach that our festival announcements experience by sponsoring the announcement. Ex: 2015 Pemberton Lineup presented by (Your Brand). Possible announcements include:

  • Headliner Announcement
  • Lineup Announcement
  • Ticketing Announcements
  • Mobile App Announcement
  • & Many Others
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Stage Sponsor

Position your brand in front of thousands of engaged consumers by sponsoring one of our numerous stages. Sponsorship options include naming & branding rights, and rights to appear on all marketing assets associated with the stage.

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Live-Stream Sponsor

Our festival live stream is broadcast via the festival website and is watched by fans from across Canada and the United States, who couldn’t make it to the festival. Become the official sponsor of the live stream and drive impressions with our satellite audience, complementing your on-site presence at the festival.

VIP Experience Sponsor

Expose your brand to up to 1500 affluent and brand-savvy VIP Patrons. VIP’s enjoy numerous benefits including exclusive access to the VIP Oasis, private viewing areas for each stage, complimentary drinks, VIP-only facilities, VIP-only artist performances, and much more. Reach VIP Patrons by gifting, product sampling, setting up activations in VIP designated areas, and providing superior amenities! Presenting and sponsorship rights available.

Super VIP Viewing Area Sponsor

Expose your brand to up to 1500 affluent and brand-savvy VIP and Super VIP Patrons. VIP’s enjoy numerous benefits including exclusive access to the VIP area, private viewing areas for the main stages, complimentary drinks, VIP-only facilities, VIP-only artist performances, and much more. Reach VIP Patrons by gifting, product sampling, setting up activations in VIP designated areas, and providing superior amenities! Presenting and sponsorship rights available.

Artist Oasis Sponsor

Sponsor the most exclusive area on site, the Artist Oasis, which welcomes our most aspirational and influential artists, celebrities and industry guests. This relaxing area features complimentary beverages and gourmet refreshments, shaded private lounge areas and local artwork. Sponsorship options include activation space, product placement, sampling, artist-gifting and much more.

Media Lounge Sponsor

Sponsor the headquarters for all media guests, a large open, indoor room with plenty of space to set up a brand installation. Position your brand in front of over 100+ local and national media outlets represented at the festival.

Shade / Refreshment Tent Sponsor

Sponsor the Shade Tent! Provide much appreciated shade to fans by offering them an area to escape the heat and relax during the day.

Hammock Village

Sponsor Hammock Village, our grove of shaded hammocks. The perfect place for fans to relax and escape the sun.

Pre/Post Party Sponsor

Host an exclusive, branded event occurring either before or after the festival, with all talent buying, production, marketing and ticketing handled by us!

VIP Party Sponsor

Create an ownable, fully-branded experience for our VIP guests. Sponsor an exclusive VIP-Only party occurring during the festival, including live music, complimentary snacks and refreshments, and more! The perfect opportunity for product display & sampling, engaging consumers with promotional games, and associating your brand with a top-notch experience.

Late-Show Sponsor

Sponsor one of our late-night concerts, taking place after the festival each day. Complete branding and presenting rights to these separately ticketed shows are available.

Mobile App Sponsor

Further integrate your brand into the digital Pemberton experience by sponsoring the festival mobile app. From design to overall functionality, Pemberton can work with you to seamlessly integrate your brand into the mobile experience.

RFID Sponsor

Amplify your brand’s presence on site via RFID check-in locations. Connect directly with the audience on the festival site with social media check-in zones at specific activation locations. Incentivize concertgoers to check-in at custom-branded activation areas to reap rewards from your brand. Collect user data by offering contests and promotions surrounding our extensive pre-registration program.

Shuttle Program

Sponsor the shuttle program and place your brand in front of fans as they safely travel to and from the festival. Our festival shuttles also function as a moving billboard for the general public throughout the area of the festival.

Travel Package Program

Pemberton Travel Packages offer fans a one-stop-shop for securing tickets and accommodations at the festival. Branding opportunities include the travel package website, printed collateral and all marketing initiatives to promote the program to our fans.

Public Charging Stations

Provide fans with perhaps the most important amenity at the festival, phone charging. Large TVs in this area allow for fan engagement and product visibility while patrons are waiting for their devices to charge.

Storage Lockers

Sponsor the storage lockers and provide fans with a safe place to keep their personal belongings during the event.

Main Stage

The on-site festival campground is home to up to 25,000 fans and provides a great opportunity to interact with fans in a more relaxed environment. The campground can be completely taken over by your brand, giving you exposure to fans 24/7 for three days.

Water Filling Station

Provide fans with much needed hydration throughout the day as well as a branded canteen for them to keep during and after the festival.

Misting Tent

Sponsor the misting tent and provide fans with a much-appreciated area to escape the heat and cool down during the day.

Waterslide Sponsor

Sponsor the giant, refreshing waterslide and provide fans with an opportunity to cool down and have fun. Engage fans and capture data through potential required registration prior to admittance on the slide.

Brand Activation Space

Activate your own custom footprint on site and engage with fans throughout the duration of festival. The perfect opportunity for product trial, education, data acquisition, contests, and more.

Product Placement / Sampling

Pemberton provides a great opportunity to offer product trials to fans that are open minded and willing to try new things. We can also integrate your product into our various backstage, artist and VIP areas for our guests and artists to enjoy.

Artist Gifting

Put your products in the hands of our influential artists by providing products or services for artist gifting. This is great opportunity to put your products in front of international touring artists who could turn into potential brand ambassadors.

Hospitality Packages

Entertain clients or contest winners in your private, branded private VIP cabana, with stunning views of the main stage. Hospitality cabanas can accommodate up to 30 people, come complete with full catering and a private bartender and include VIP Oasis access for the duration of the weekend.

Spa Treatment Sponsor

Treat campers to an incredible spa experience at the Scandinave Spa. We’ll arrange everything so that all campers have to do is wake up, get hooked up by your brand, and relax before they start their day at the festival.

On-Site Point of Sale

Create a customized pop-up store inside the festival grounds. Put your product in the hands of our fans and give them the power to purchase and enjoy your product while at the festival.

Car Shuttles

Official Partners receive category exclusivity, on-site activation space, a ticket bank for promotion and hospitality, an extensive marketing package, and much more.

Primary Partnership

Primary Partnerships are ideal for those brands looking for maximum exposure and alignment across all of the festival’s marketing and promotional efforts.

  • Media Partner
  • Inclusion on Homepage and All Newsletters
  • Expansive Activation Footprint
  • Substantial Exposure In Advance and On-Site
  • Premium Ticket Bank for Hospitality and Giveaways
  • Approximately $150,000
  • ×
    Official Partnership

    Official Partners receive category exclusivity, on-site activation space, a ticket bank for promotion and hospitality, an extensive marketing package, and much more.

  • Large Activation Footprint
  • Brand Exposure In Advance and On-Site
  • Ticket Bank for Hospitality and Giveaways
  • Approximately $60,000
  • ×
    Supporting Partnership

    Supporting Packages are a perfect for brands in search of opportunities and to drive trial and increase awareness for products or services.

  • Product Sampling / Integration At Event
  • Logo Recognition In Advance and On-Site
  • Working Passes for Staff
  • Approximately $30,000
  • ×
    Zipline Sponsor

    Sponsor the massive zipline, which shoots over our pond next to the entrance to the campground. You get serious exposure on-site, at the two towers, as well as hype before the festival.

    Main Stage
    Unmatched Production

    The unique value proposition that Pemberton Music Festival provides to Canadian music fans consists of three distinct elements: Unmatched Production, an Unforgettable Festival Experience, and an Engaged, Influential Community.

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    Unforgettable Festival Experience

    Today’s festivals are about much more than the lineup of performers. We work tirelessly to build an all-encompassing festival experience that allows fans to create unique and memorable experiences in a truly spectacular natural environment.

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    Engaged, Influential Community

    Knowing that any festival’s success relies solely with their fans, we work extremely hard to listen to our fans and improve based on their feedback. From diligently responding to concerns or questions on social media to helping tired campers haul their gear, we are committed to ensuring that every fan at the festival leaves with an unforgettable experience.

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    Digital Exposure:

    • Email Newsletters
    • Mobile App & Push Notifications
    • Social Media Posts
    • Data Capture & Member Acquisition
    • Sweepstakes & Promotions
    • Direct-to-Fan Research & Surveys
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    Traditional Exposure

    • Outdoor Billboards
    • Transit Advertising
    • Radio
    • TV
    • Street Teams (Flyers & Posters)
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    On-Site Exposure

    • Branded Experiences & Custom Footprints
    • Stage Naming & Branding
    • Product Trial & Awareness
    • Stage Video Screen Branding
    • Banners, Fence Scrims and Signage
    • Printed Festival Map & Guide
    Main Stage
    Original Content

    We have fans eating, sleeping, dancing, and singing for four days underneath the mountains of British Columbia. Whatever type of original content your brand needs to capture, we have the setting, the experience, and the relationships to make it happen.

    Capture and create original, exclusive branded content for your digital communities at the festival, including:

    • Custom Graphics and Assets
    • Artist Interviews & Interaction
    • Behind-The-Scenes Footage
    • Fan Engagement
    • Performance Clips
    Main Stage

    Super VIP and Brand Cabanas at Pemberton 2014


    Looking for a place to call your own? Our VIP Cabana suites are the perfect place for you to host key clients and promotional winners.

    • Private, elevated VIP Cabana in VIP Grove (approx. 400 sq. ft.)
    • Direct, unobstructed views of Main Stage and Second Stage
    • Complimentary bar w/ dedicated bartender
    • Catered snacks served throughout the day
    • Fully decorated with comfortable seating
    • Catered snacks served throughout the day
    • Includes 30 Super VIP passes w/ three (3) four-star meals each day
    Research & Exposure:

    Take the opportunity to conduct targeted research with our open-minded community and get direct, unfiltered insight on your brand or service. Drive results by interacting with potential customers when they are relaxed and happy.

    We can help you execute surveys or questionnaires in advance via our digital platforms (email / social media), or in person on-site at the event.

    Main Stage

    Elevating the festival experience to an entirely new level, the VIP and Super VIP experiences at Pemberton are the best in the industry. From private concierges to exclusive viewing areas, our VIP programs offer something for every fan.

    VIP guests have access to multiple private lounge and viewing areas, complete with added shade, comfy seating and steeply discounted drinks. Super VIP guests enjoy an open bar, a personal concierge, 4-star meals in our private dining area and much, much more.

    Main Stage

    MusiCares activates in the Artist Grove

    Artist Lounge

    Target artists and industry guests with a branded activation in our backstage Artist Grove, a captivating and relaxing environment with comfortable seating, private enclaves, complimentary drinks, and much more.

    Main Stage

    Get a one-of-a-kind seat.

    High-Demand Tickets

    Leverage your partnership with the festival with access to high-demand tickets for hosting / gifting or to support retail or digital contesting & promotions.